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X-bit Labs: ATI Technologies has developed a new chip for processing high-definition TV streams.  The new Xilleon 260 chip, which was unveiled at IFA (Berlin) this week is compatible with all worldwide standards and will allow TV makers to make more cost-efficient HDTVs.

ATI said that Xilleon 260 is the first System-on-a-Chip that supports full HD for worldwide DTV (digital television) standards including Europe, Japan, Korea and North America.

“Xilleon 260 incorporates all the key technologies in a single chip solution that helps to reduce the overall TV design cost compared to traditional multi-chip solutions.” said Dave Di Orio from ATI Technologies.

Xilleon 260 includes a powerful video pipeline for SD and HD content. Advanced features include HD deinterlacing, 3D comb filter, dynamic contrast, noise reduction, sharpness, and color control to deliver top quality end-to-end performance. Xilleon 260 also offers a full audio subsystem for home theater applications.

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HDTV UK: Philips seems all set to launch a “3D” high-definition TV in a few years’ time, according to Broadcasting and Cable magazine. Apparently a casino in Breda (60 miles away from this week’s IBC conference in Amsterdam) has a 42-inch 3D HDTV on display.

What’s new about this TV is that you don’t have to wear 3D glasses to appreciate it. “The set, which was developed by Philips, is entertaining guests (presumably a few conference attendees) with 3D images of gaming action.” reports TVPredictions.com.

Reports of feeling slightly nauseous after extended viewing could potentially mean it’s quite realistic – or ultra-realistic – and a Philips spokesman is reported to have said that it could be adjusted to make it more palatable for a living-room environment.

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