MarketWatch: Sony Pictures Home Entertainment will make certain niche titles in its library such as classic TV shows and foreign films available on DVD through a Hewlett-Packard service that manufactures the discs on demand, the companies said Thursday.
The service will allow to offer a broader range of content to consumers, without incurring high production and distribution costs that would make the release of more-obscure titles unprofitable.
“We know there is strong consumer demand for these titles, and by working with H-P we can monetize our deep product library … without a significant investment in inventory,” said David Bishop, president of Sony Pictures Home Entertainment, in a statement.
Typically, DVDs are sent in large quantities to retailers, who then return portions of the discs that haven’t been sold. Increasing limitations in shelf space and gluts of inventory within certain categories can lead to quicker returns, hampering the profitability of a given release. H-P’s manufactured-on-demand service is used to produce a DVD of any movie, TV show or other video content, regardless of niche or popularity. For studios and retailers, it can cut inventory, packaging and return costs.