GPS Business News: A new report from market research firm In-Stat forecasts that over 35 million in-vehicle infotainment (IVI) systems are expected to ship in 2015 as automakers are starting to capitalize on the demand for the same dynamic multimedia experience in the car that consumers have become accustomed to in the home.
“Along with a rich multimedia experience, today’s drivers and passengers are also demanding constant connectivity in the car,” said Stephanie Ethier, Senior Analyst at In-Stat.
“The majority of automakers are embracing this demand for connectivity and forming strategic partnerships with technology and software companies to offer solutions that will enable consumers to access digital content in and out of the automobile via both wired and wireless options.”
GPS Business News: Harman and Magnetti Marelli have been selected by BMW AG to provide the next generation entry-level infotainment system for its luxury vehicle platforms.
“This new award complements our previously-announced premium infotainment system at BMW and will expand the Harman offering to a larger audience of customers,” said Dinesh C. Paliwal, Harman’s Chairman, President and CEO.
This new infotainment system will blend open-platform technology from Magneti Marelli with Harman connectivity and mobile office expertise. System features will include text to speech, voice recognition, wireless connectivity, mobile office, navigation, and telematics features. Harman will produce and deliver the infotainment modules for BMW vehicles in the Asian markets and Magneti Marelli will serve the European markets.
An embedded flash memory will provide dynamic navigation data which may be updated as required for current access to routes and road information. The platform will feature a compact, cost-competitive computing solution built on the NVIDIA system-on-a-chip (SOC) technology.