JCN Network: Toshiba will be establishing a new production and sales company for LCD TVs, in Kobierzyce, Poland. The move will strengthen the company’s television business and expand sales in Europe.
Toshiba plans to invest approximately 6 billion yen in the Kobierzyce plant over the next five years. Production is scheduled to begin in August 2007; the Company aims to produce 3 million units at Kobierzyce and TUI by FY2009.
Toshiba currently manufactures LCD TVs at Toshiba Information Systems (UK) Ltd. The establishment of the Polish production base will support Toshiba in meeting demand and reinforce its presence in the pan-European market.
Global demand for LCD TVs has doubled every year since FY2001. Toshiba expects demand growth in Europe, the world’s largest LCD TV market, to expand from almost 8.7 million units in FY2005 to approximately 33 million units in FY2009.
The news follows the growing trend of flat panel makers to set up production plants in Eastern Europe.