01
Jun
2007
The Guardian: US music company Warner, home to Madonna and the Red Hot Chili Peppers, has signed a deal with an online TV company to make its vast catalogue of video available online for free.
Warner will work with Premium TV, the group behind Premiership football club websites including Chelsea and Newcastle United, to create a series of video sites.
Users will be able to log their favourite music and stream video for free from Warner’s catalogue. The sites will also offer previously unseen footage.
Warner says the deal will make it the first of the world’s four main music companies – the other three being Universal, EMI and Sony BMG – to supply its whole video archive online under a new business model that raises money via advertising.