15
Jan
2007
Forbes: Trying to regain its lead in the LCD TV market, Sharp has announced plans to boost output with a 8 billion yen (€51,2 million) factory in Mexico and a new production line at a domestic plant.
Sharp, once the undisputed global leader in LCD TVs, has fallen behind rivals as it struggled to meet surging global demand for flat-panel televisions.
It now holds about 12 percent of the global LCD TV market, putting it behind Sony, Samsung and Philips.
Sharp President Katsuhiko Machida told reporters in Tokyo that the new 8 billion yen ($66.3 million) Mexican factory will produce finished televisions in North America for the first time, greatly bolstering the company’s ability to feed the key U.S. market.