The most influential Industry pioneers will outline their strategies to deliver next-generation navigation and location services beyond turn-by-turn directions at a San Jose annual conference in December.Today consumers are navigation tech-savvy with numerous devices offering navigation applications. Industry pioneers need to differentiate both their products and their companies from their competitors to maintain their stake of the evolving market.
Dramatically falling device price points, fierce Asian competition and growing convergence on mobile phones have impacted the traditional navigation market.
But, as competition between hardware providers leads to lower prices, more and more innovators look to develop ingenious location based services (LBS) and complete next-generation navigation solutions to remain competitive. Desire to lock in repeat revenues from LBS applications has pushed the navigation industry into a new direction.
How to capitalise on emerging markets and opportunities underpins the development strategies of in-car, portable device and mobile phone manufacturers.
Gartner’s vice president & lead auto analyst, Thilo Koslowski, a keynote speaker at the Navigation and Location 2007 event says that the Navigation industry has tremendous opportunities to capture new markets by creating innovative solutions that expand into the location-based, online information and mobile services segments.
“The success of these new solutions will ultimately determine the future viability of a navigation company and open up new business opportunities for other content and service providers,” states Koslowski.
How to seize these new opportunities and provide sticky consumer-centric services remains a contentious topic. Innovation has fluctuated as companies look to provide more dynamic content, including gas prices, parking availability, local weather and traffic information to provide added value to the consumer. But delivery issues still remain.