09
Jan
2009
TechRadar: Panasonic is the latest AV heavyweight to throw its might behind 3D Blu-ray content with the creation of the Panasonic Hollywood Laboratory Advanced Authoring Center (PHL-AC), which will begin operations from February 1.
Located within the existing Panasonic Hollywood Laboratory (PHL) in Universal City, California, the new facility has been developed to accelerate and establish the 3D Full HD Blu-ray format, and work directly with Hollywood studios to provide 3D development services for Blu-ray titles.
PHL-AC will feature a Plasma Full HD home theatre system, a 3D-ready digital cinema projector (Theatrical Dolby 3D system) with a 380in screen for picture evaluation and a 3D-ready MPEG-4 AVC High Profile encoder.
“Panasonic recognizes that for 3D Full HD to succeed, just like Blu-ray, collaboration on research, development and production with studios and content providers is absolutely essential” said Eisuke Tsuyuzaki, managing director of Panasonic Hollywood Laboratory.