DigiTimes: Stand-alone personal navigation device (PND) sales will continue to grow over the next five years, albeit at an anemic rate, while GPS-enabled mobile phone shipments will nearly triple by 2013, compared with 2009, according to In-Stat.
The PND market is showing signs of maturity as price points decline sharply, consolidation occurs, and shipment growth slows.
In addition, the increasing competition from GPS-enabled mobile phones represents the most significant threat to the PND market.
“Drivers for continued PND market growth include ASP declines, automobile manufacturers’ desire to offer more affordable navigation options, and the potential growth anticipated from connected PNDs,” said Stephanie Ethier, In-Stat analyst.
“Connected PNDs, like the recently announced Garmin nuvi 1690, can connect to the Internet and receive dynamic information such as flight updates, gas prices, and local weather. These expensive models may be a tough sell in the current struggling economy, however.”
In-Stat predicted that worldwide unit shipments for PNDs will reach approximately 56 million units in 2012. The total silicon opportunity for PNDs will pass US$1 billion in 2010, before starting to decline.