20
Nov
2008
CrunchGear: Info about the PRADA II mobile phone by LG has been widely available for some time now, but the two companies finally went official ’bout the handset and released a matching watch at the same time.
The PRADA Link is simply a Bluetooth-enabled device that displays not only the Caller ID, but also full SMS text messages in modern Dick Tracy fashion.
The phone and watch come separately though with the PRADA II carrying 600 Euros and Link going for 299 Euros.
29
Apr
2008
The Register: Unconfirmed reports claim that LG is developing a second-generation Prada handset that adds in a slide-out Qwerty keyboard to the current phone’s touchscreen.
Numerous online sources have stated that a formal announcement from LG is due in Q4. But as we wait for official word from the Korean manufacturer, speculative specs suggest that the new model will be quad-band GSM/GPRS/Edge capable, work on two UMTS 3G bands, and support 7.2Mb/s HSDPA downloads.
05
Jun
2007
Digital Chosunibo: LG will provide free insurance coverage to 60,000 customers who own the company’s high-end Prada phone, initally in Korea.
Prada phone users will be given up to W200,000 (around €160) if their phone breaks, even if the owner is at fault. The free insurance is different from the existing product warranty.
It is unusual for a company to subscribe to insurance to cover broken products on behalf of customers.
An LG Electronics spokesman said Sunday that the company will take out the insurance policy as a way to burnish the phone’s image as a top-drawer product.
Developed by LG in co-operation with Italian fashion house Prada, approximatley 100,000 units have been sold around the world.
13
Mar
2007
Newlaunches: It doesn’t come as a surprise to me that Gucci has jumped on to the bandwagon of creating a “Gucci phone”!
After all famed international brands like Prada, D&G and Tag Heuer have taken the plunge in it since some time now.
What has got my imagination to toil is the outcome of this particular fashion phone. The whole buzz has been generated by two pictures that appeared on Flickr. Although it seems like a touchscreen cell phone, you never know it can also churn out to be a clam sell or a slider one!
18
Jan
2007
Akihabara: LG Electronics (LG), a pioneer in consumer electronics and mobile phones, and PRADA, one of the world’s leading brands in the luxury goods industry, unveil the first completely touch screen mobile phone. The PRADA Phone by LG (KE850) is a real breakthrough in the industry, as it is a unique, sophisticated and elegant mobile phone with the first complete advanced touch interface.
LG and PRADA have worked closely together on every aspect of the product, from handset development to marketing combining the attention to detail and uncompromising quality of PRADA design with the trademark technological innovation of LG mobile.
(…) “We at LG are exceptionally proud of the PRADA Phone by LG” says Dr. Scott Ahn, President & CEO of LG Electronics Mobile Communications Company. He continues, “The two companies have worked together seamlessly towards a truly shared vision, to develop one of the most beautifully stylish handsets the market has ever seen.” (…)
The PRADA Phone by LG introduces the world’s first advanced touch interface which eliminates the conventional keypad making the overall usage experience a highly tactile one. (…)
The PRADA Phone by LG will be available with prices starting from 600 Euros in mobile dealerships as well as selected PRADA stores in the UK, France, Germany and Italy as of late February, 2007 (…).
12
Dec
2006
Newlaunches: To qualify as iconic, phones need to play up on breakthrough designs, challenging prior devices with size, shape and style. Utility and mass adoption are just as important cause if people don’t buy them, it’s hard to say they’re relevant. LG Electronics and Prada reveal plans of exclusive partnership to make an iconic cell phone. This first Prada offspring by LG will combine high-end technology with avant-garde design offering the best in both style and performance. The focal point of the phone is that it will have an advanced touch interface which eliminates the conventional keypad.
These distinctive iconic cell phones will get going in early 2007; it’ll first debut in Europe, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore.