Venues: Tourism agency VisitBritain has signed a new partnership with TomTom, to put points of interest (POIs), such as quality assessed accommodation, attractions and tourist information centres, onto TomTom’s satellite navigation systems.
The fruit of the collaboration is a unique download service that combines all relevant information in an ultimate ‘on the road’ tourism kit.
Business and domestic visitors to the UK can easily access and transfer this information to a TomTom device through a unique ‘Add-to-my-TomTom’ button on the website.
The details include the best route to over 5,000 attractions, 17,000 types of accommodation and 500 tourist information centres.
Specific icons will appear on screen when visitors draw near to the relevant attractions, tourist information centres and accommodation.