InfoSyncWorld: Nokia has acquired a company called Twango that provides a media sharing solution for organizing and sharing photos, videos and other personal media. Nokia aims to offer its customers an easier way to share multimedia content through their desktop and mobile devices, thus taking a stab at offering social media services.
According to Nokia, the Twango acquisition is a concrete step towards the company’s rather offensive vision of providing seamless access to information, entertainment and social networks – at anytime, anywhere, from any connected device, in any way that you choose.
Twango supports multiple media types and offers an array of options for people to manage, share and repurpose their personal media content. Their solution also offers a platform that allows developers to create companion applications, connect with mobile devices and integrate with other Web services. The latter may be crucial for Nokia’s acquisition to be successful though, as building a popular social media service aren’t as straightforward as selling ringtones and wallpapers.
Whether Twango will be seamlessly integrated in phones outside of Nokia’s own portfolio, is not known at the time of writing. However, that’s not likely, as manufacturers such as Apple and LG seems to be placing its bets on Google’s YouTube for video sharing at least.