09
Jan
2009
DVICE: After the full day of press conferences preceding the opening of the Consumer Electronics Show (CES), there’s one big trend that keeps coming up from every electronics company hawking their wares to the press corps. They all are cranking out TVs that can easily link up to the web.
While we’ve seen a trickle of attempts, plans and half-hearted hookups to the internet in the past couple of years, this year at CES, that trickle has turned into a torrent. Web connectivity is at the top of the hype list for Samsung, LG, Sony, Panasonic, Sharp, and Toshiba. Why are they all so eager to make it easy for TV viewers to access online content from their living rooms?
That’s easy: because viewers want it. A Toshiba executive told that of all the consumers able to connect to RSS services using Toshiba’s Internet-connected TVs, an astonishing 25% of them connected and began receiving feeds. That’s a remarkable acceptance rate for technology that didn’t even exist a couple of years ago. Because of such heightened interest, we think in a matter of two to three years, it’ll be hard to find a TV that doesn’t have these web-enabled features.