PC World: The Wii system is in a league of its own for a variety of reasons today, chief among them a unique control scheme and incredible sales numbers that dwarf the competition month over month.
Another differentiating factor in the Wii column is also the fact that price cuts will probably never come to the system, as they have with the PlayStation 3 and Xbox 360.
Chief among the reasoning behind that decision is the fact that price cuts send mixed messages to the customer, said Nintendo president Satoru Iwata.
“This is my personal thinking, but when the model’s price-tag drops over time, manufacturers are telling consumers it’s better to wait, and I’ve always thought that was a mistake,” said Iwata, in a Nintendo Japan web site interview, translated by Kotaku.
As Wired’s Chris Kohler notes Wednesday, this is the Nintendo strategy today. The company finds a price that it can maintain indefinitely, and then rides insane sales numbers and popular public opinion all the way to the bank.