PCRetail: Toshiba is driving demand of the standard DVD with the launch of a new advanced player, after abandoning its efforts to beat Blu-ray with the now defunct HD-DVD format.
The XD-E500 is an upconverting player which apparently improves the visuals of a standard DVD disk, while costing much less than a Blu-ray system. XDE stands for eXtended Detail Enhancement and promises to make DVD’s look similar to Blu-rays.
At a product demonstration, Toshiba was insistent the device was not a Blu-ray rival. “If you want Blu-ray, go get Blu-ray”.