AV Zombie: Samsung has been quick to announce that it has ousted flatscreen rival Panasonic from the top of the plasma sales charts. According to data released by market research outfit NPD, the Korean giant moved ahead of Panasonic capturing a 32 per cent market share of the American plasma market in the first two weeks of March.
The two manufacturers are locked in an increasingly bitter war for market share. Samsung’s new digital media division chief, Park Jong-woo, has vowed to end Panasonic parent Matsushita’s long-standing dominance of the plasma market this year. A spokesperson claimed that supply problems from Samsung’s SDI panel-making operation led to it being beaten into third place for worldwide plasma sales in 2006, but that had now been resolved. “SDI now provides better-performing plasma panels which are optimized for our TV sets.”