Thursday, October 29, 2009 - 10:47 (GMT+1)
Is Google Navigation the death of Garmin, Magellan and TomTom?
Filed under: Mobile Phones, Navigation, GPS, Sat Nav | by: ryan
DVice: Google has just released its free navigation software for mobile phones running Android 2.0, much to the chagrin of the big names in the GPS game.
While folks like Garmin and Magellan have plenty to fear, even companies that use an iPhone app have to be worried too, because this, like most things Google, is just so much cooler than anything out there.
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Garmin has tried to break out of the GPS-only world with its own phone partnership, but it seems to be way too little, too late in that market.
Magellan doesn’t even have a dog in the phone fight. Many companies are going the app route, but given the popularity of anything related to Google, it’s gonna be tough to compete.
One thing’s for sure: say “electronic maps” to anyone, and the first name they think of is the big G. While currently only available on the Android 2.0 system, Google has made it clear that it’s willing to play on the iPhone if Apple will allow it.
New smartphones have been announced by Motorola and Verizon that will be running Android 2.0 and Google Maps for Mobile, which the navigation service is a part of.
You have to wonder if anyone is going to buy a standalone GPS when so many navigation programs are available on phones?
Google Maps Navigation adds many of the features that would normally exist in a dedicated GPS unit, such as a bird’s-eye view and spoken directions, but takes advantage of Google’s existing Maps features.
DJ Hero will be launched in the UK on Thursday and allows players to emulate their music-mixing idols. Its publishers hope it will emulate the success of Guitar Hero, the rock-based game that let users jam along to tracks using a guitar-shaped controller.


