TWICE: Ford said its Sync radios reduce driver distraction compared to using MP3 players and other devices while on the road, according to research conducted by Ford.
The Sync is a voice-controlled car radio that also uses voice commands to call up music on devices that link to the car radio, such as iPods or cellphones. The study participants spent an average of 25 seconds with their eyes off the road to select a song on an MP3 player compared with two seconds to perform the same task via the Sync.
The study included 25 regular Sync users who were tested using a driving simulator. The participants were asked to dial a number on their cellphones and retrieve a name from their cellphones’ phonebooks and other tasks. Ford then measured any deviation in their lane position, speed changes plus eyes-off-the-road time.
Ford said its voice interface reduced distraction. Reading a text message on a handheld phone typically required 11 seconds of eyes off the road compared to 2 seconds with the Sync, which “reads aloud” text messages from a cellphone.