Reuters UK: LG Electronics and Sharp Corp. said at IFA (Berlin) yesterday that they expected prices of flat LCD television sets to drop by at least 20-30 percent in 2007 amid overproduction and cost reductions.
“Last year we saw about 30 percent of price reductions for plasma and a little bit more for LCD. In 2007, we expect about the same,” Young Chan Kim, head of global marketing for LG’s displays division told journalists.
Katsuhiko Machida, president of Sharp, said he expected a fall closer to 20 percent on average for LCD TVs.
Machida said low-resolution TV sets with screen sizes of 40 inches and above might suffer a 30-percent fall in prices.
“But for full-specification, high-resolution sets – due to limited supply compared with demand – we don’t see that big a drop,” he added.
LG reiterated its goal to become the world’s No. 1 display company by 2007. It is currently the second-biggest plasma television producer.
Machida said Sharp expected to regain market share – which it began losing a year ago because it had insufficient capacity to meet demand – from October, when Sharp will start selling LCD TVs made with panels from its new plant in Kameyama, Japan.